General Hours of Work: Monday - Friday (days, with evening and limited weekend involvement) 

Exempt/Non-Exempt: Exempt (Salaried)

Department: Corporate - Sales

Hours/FTE: 40 hours per week/1.0 FTE)

Reports To: Executive Director of Marketing and Sales Operations

SUMMARY: 

The Marketing & Content Coordinator is responsible for developing and distributing effective internal and external communication of Avel eCare’s key messages and value proposition to multiple audiences. The Marketing & Content Coordinator is responsible for assisting with the development and implementation of communication strategies, messages, and tactics, for specific audiences of employees, leadership, and governance. The Marketing & Content Coordinator will be responsible for managing social media accounts to engage customers and brainstorm marketing initiatives with a focus on driving sales. The Marketing & Content Coordinator interacts with multiple stakeholders, must be flexible and willing to develop external and internal relationships to drive results.  The coordinator must demonstrate excellent writing and presentation skills and the ability to synthesize information into compelling messages. This position requires self-direction, responsibility, and travel.

ESSENTIAL FUNCTIONS:

1. Leads the coordination of marketing and sales management and execution of product lines, including pricing, promotion, new product support, distribution, budgeting, sales support and special projects.
2. Assists in the development and implementation of annual marketing plans and programs.
3. Coordinates planning and distribution with Marketing, Communications and Public Relations for all external stakeholders to the Marketing team.
4. Serves as a writer/communication advisor for the senior leadership team and companywide communication
5. Assists with key messages regarding Avel eCare’s service line and overall company. These key messages will drive the narrative used in pieces for communications, public policy, grant seeking, and research. Works with Marketing for sales messaging alignment and adherence to Brand Standards and Style Guide. These key messages will be reviewed and refined frequently to ensure relevance, resonance, and consistency.
6. Develops and manages regular internal and external communication vehicles such as organic social media, intranet, media monitoring tools, internal email list services and special letters or notices in coordination with Marketing and Communications.
7. Leads content creation efforts, including developing engaging social media content, blog posts, and multimedia assets. Manages and executes social media strategy across platforms, ensuring brand consistency, audience engagement, and performance tracking. Collaborates with internal teams to source content and optimize messaging for digital channels.
8. Writes strategic corporate communication plans for internal audiences and manages communication projects.
9. Communicates and maintains local culture and mission.

EDUCATION and/or EXPERIENCE:  

• Bachelor's degree is required.
• Two years of marketing and communication experience is required.
• Health care experience is preferred.
• HubSpot experience is preferred. 

About Avel eCare

Avel eCare is a nationally recognized leader in telemedicine, operating one of the most extensive virtual healthcare networks in the world. Based in Sioux Falls, South Dakota, Avel partners with over 650 healthcare systems, rural hospitals, clinics, and facilities to deliver innovative telehealth solutions. Our services span Behavioral Health, Critical Care, Emergency, Hospitalist, Pharmacy, Specialty Care, Senior Care, and School Health, impacting nearly two million patients annually.

For three decades, Avel has been at the forefront of healthcare innovation, developing telehealth solutions that reduce costs, save time, and remove barriers to quality care. Join our mission-driven team and help reshape the future of healthcare.

Mission

"Every person and every community deserves access to high-quality care." At Avel eCare, we collaborate with local clinicians through telemedicine to ensure high-quality care is available when and where it’s needed most.

Vision

"Healthcare without boundaries." Avel eCare is a catalyst for change in healthcare, fostering a future defined by service, quality, collaboration, and innovation.

JOB CODE: 332

JOB CODE: 332