Product Innovation Director

Remote - Sioux Falls, SD

General Hours: Monday - Friday (typically days)

Exempt/Non-Exempt: Exempt (Salaried)

Department: Innovation

Schedule: Full Time (80 hours/2 weeks, 1.0 FTE)


The Product Innovation Director is responsible for driving the vision, strategy, business requirements, roadmap, and execution for assigned product lines. They advocate for the end user experience through data and research driven product discovery and development methods and align product development with Avel’s overall strategy and goals.  The Director is responsible to facilitate and lead high-performing cross-functional teams including Clinician, IT, Business Development, Customer Support, Marketing and Legal, establishing deep partnerships with stakeholders.  They direct the products through the product life cycle, from concept to end of line and develop and maintain a product roadmap with a set of Key Performance Indicators. This role will drive product reviews and product development including supporting business plans, work plans, pricings, contract work and other key aspects of the project. In addition, the Product Innovation Director will be responsible for directing pilots, rapid cycle improvement and obtaining and maintaining product success. The Product Director requires self-direction, responsibility, excellent inter-personal skills and travel.


  • Oversee the success of assigned products; working closely with the service lines, leaders, and partners to direct the product from concept to end-of-life.  Develop and execute product vision, strategic direction and product roadmap in alignment with business goals.
  • Listen to the market. Source market requirements for current and future products by conducting market research supported by general research, competitive intelligence, client and non-client visits. Validate new product concepts and develop business cases and financial projections to support investment request and resource allocation. 
  • Direct new product development. This includes market intelligence, conception, user research, design and prototyping, development, pilot, launch, measurement, iteration, and retirement.
  • Define and execute project work plans aligned with the product roadmap., to ensure timely implementation of product recommendations.  Set and monitor Key Performance Indicators across product performance, product effectiveness, customer satisfaction and process execution to ensure performance expectations are being met. 
  • Review and establish job responsibilities and authority, objectives, and standards of performance for subordinates. Provides guidance and direction to staff to coach them in their professional development.
  • Direct efforts to support and inform the Sales and Client Management teams. Develop strong sales enablement tools to support new product launch and ensure successful communication and training on Avel’s value propositions, differentiators, and key messages. 
  • Collaborate with Product Analytics to translate qualitative and quantitative analysis and documentation into sound business strategies and functional planning. Demonstrate P&L knowledge and financial aptitude.
  • Regularly engages the target market to understand customers’ needs and wants. Defines product requirements and manages the development of the product according to customer themes.
  • Facilitate and lead high-performing cross-functional teams including Clinicians, IT, Business Development, Customer Support, Marketing and Legal, establishing deep partnerships with stakeholders. 
  • Direct assigned pilots in conjunction with clinical leadership and multi-disciplinary teams. Ensure clarity of program goals and objectives and achievement of those objectives. Review and escalate issues related to budget, clinical quality indicators, operational performance, and customer satisfaction during the ramp up, adjusting operations to address performance issues. 
  • Develop ongoing relationships with strategic partners, telehealth vendors, national and state associations, eCare clients, and clinical organizations in order to assist in the innovation of new services and ensure the quality and clinical efficacy of existing programs.  Travel to events and other clinical innovation activities as needed.   


  • Bachelor’s degree from a four-year college or university in Business Management/Economics, Healthcare, Public Administration or related field is required. Master's degree in business or healthcare administration preferred. 
  • At least three to five years of Product Management or related experience required.   
  • Leadership experience required. 
  • Health care experience required. 



  • This position requires a valid driver’s license and that the employee is insurable by the Avel automobile liability insurance carrier.
  • Certification in product management is desirable but not required.

About Avel eCare

Avel eCare is a nationally recognized telemedicine care provider offering the largest and most comprehensive virtual health networks in the world. Based in Sioux Falls, South Dakota, Avel operates a multispecialty telemedicine network, partnering with more than 650 health care systems, rural hospitals, outpatient clinics, long-term care facilities, school districts, prisons, skilled nursing facilities and law enforcement agencies to deliver innovative telemedicine care across the country.

During the past three decades, Avel has developed eight distinct telehealth services, —Behavioral Health, Critical Care, Emergency, Hospitalist, Pharmacy, Specialty Care, Senior Care and School Health—in response to needs expressed by the communities and clinicians whom Avel serves. Within the past year alone, Avel’s virtual health care delivery model has impacted the lives of nearly two million patients. The efficiency of these telehealth services have saved health care costs and unnecessary time and travel for patients and physicians. On a national and world level, we are a model of how telehealth presents effective solutions today and tomorrow’s most daunting challenges. 

An innovative spirit among Avel eCare employees provided the spark that started Avel eCare’s telemedicine movement and is what continues to fuel our ability to transform the way healthcare is delivered across the world today. When you join the Avel team, you’ll appreciate the dedication, collaboration and support of other highly skilled professionals who work with you onsite in our virtual hospital hub or through our remote workforce.


Every person and every community deserves access to high quality care. Avel’s experts collaborate with local clinicians through telemedicine, to deliver high quality care when and where it’s needed.


Avel eCare serves as a catalyst for change. We are creating a future of health care without boundaries through Service, Quality, Collaboration, and Innovation.