Senior Product Innovation Manager

Sioux Falls, SD

General Hours of Work: Monday through Friday (typically days)

Exempt/Nonexempt: Exempt (Salaried) 

Department: Product Innovation

Schedule: Full Time (80 hours/2 weeks, 1.0 FTE)


The Senior Product Innovation Manager is responsible for successfully bringing Avel’s products to market by bridging the gap among the different departments involved, including Clinical Teams, IT, Business Development, Customer Support, Marketing and Legal.  They manage the products through the product life cycle, from concept to end of line and develop and maintain a product roadmap. The Senior Product Innovation Manager works within the Product Innovation team whose goals include creation and launch of products that meet consumers’ needs.  This role will manage product reviews and product development including supporting business plans, work plans, pricings, contract work and other key aspects of the project.  In addition, the Senior Product Manager will be responsible for supporting rapid cycle improvement and obtaining and maintaining product success. The Product Manager requires self-direction, responsibility, excellent inter-personal skills and travel. 


  1. Oversee the success of one or more products; working closely with the service lines, leaders, and partners to manage the product from concept to end-of-life.  This includes market intelligence, conception, user research, design and prototyping, development, pilot, launch, measurement, iteration and retirement.
  2. Leads product initiatives independently, engaging leadership as appropriate.
  3. Develop and own the planning and Product Roadmap for both new and existing products; including defining the product vision and strategy.
  4. Collaborate with Product Analytics and Product Technology teams to bring forward expertise to new and existing product review and ongoing monitoring. 
  5. Regularly engages the target market to understand customers’ needs and wants. Defines product requirements and manages the development of the product according to customer themes.
  6. Understands and articulates the value of the product to customers and understands their willingness to pay.
  7. Develop and monitor KPIs and metrics across product performance, product effectiveness, customer satisfaction and process execution to ensure performance expectations are being met.
  8. Execute process improvement solutions using data analysis and optimization tools to support strategic process improvement plans.
  9. Facilitate the design and implementation of new service lines partnering with multiple stakeholders. Ensure effective coordination of cross-functional project teams. Coordinate regular meetings and ensure that all team members are kept up to date of group goals, activities and policies. Build support for the product strategy with key internal stakeholders.
  10. Facilitate the growth and the day-to-day operations of assigned pilots in conjunction with clinical leadership and multi-disciplinary teams. Ensure clarity of program goals and objectives and achievement of those objectives.  Review and escalate issues related to budget, clinical quality indicators, operational performance, and customer satisfaction during the ramp up, adjusting operations to address performance issues.
  11. Refine business plans for new service lines, including modifying service scope, technology solution, pricing, or metrics to meet customer and hub needs. Identifying sources of revenue for long term sustainability.


  • Bachelor’s degree from a four-year college or university in Business Management/Economics, Healthcare, Public Administration or related field is required. Master’s degree preferred.
  • Three years of Product Management experience required.
  • Health care experience preferred. Clinical experience preferred.


  • N/A

About Avel eCare

Avel eCare is a nationally recognized telemedicine care provider offering the largest and most comprehensive virtual health networks in the world. Based in Sioux Falls, South Dakota, Avel operates a multispecialty telemedicine network, partnering with more than 650 health care systems, rural hospitals, outpatient clinics, long-term care facilities, school districts, prisons, skilled nursing facilities and law enforcement agencies to deliver innovative telemedicine care across the country.

During the past three decades, Avel has developed eight distinct telehealth services, —Behavioral Health, Critical Care, Emergency, Hospitalist, Pharmacy, Specialty Care, Senior Care and School Health—in response to needs expressed by the communities and clinicians whom Avel serves. Within the past year alone, Avel’s virtual health care delivery model has impacted the lives of nearly two million patients. The efficiency of these telehealth services have saved health care costs and unnecessary time and travel for patients and physicians. On a national and world level, we are a model of how telehealth presents effective solutions today and tomorrow’s most daunting challenges. 

An innovative spirit among Avel eCare employees provided the spark that started Avel eCare’s telemedicine movement and is what continues to fuel our ability to transform the way healthcare is delivered across the world today. When you join the Avel team, you’ll appreciate the dedication, collaboration and support of other highly skilled professionals who work with you onsite in our virtual hospital hub or through our remote workforce.


Every person and every community deserves access to high quality care. Avel’s experts collaborate with local clinicians through telemedicine, to deliver high quality care when and where it’s needed.


Avel eCare serves as a catalyst for change. We are creating a future of health care without boundaries through Service, Quality, Collaboration, and Innovation.